How Did COVID-19 Impact Blend Me?
Jennifer explained how the COVID-19 pandemic impacted Blend Me during the interview. She emphasized that the pandemic had a global impact, with everyone transitioning to remote work. In 2013, Blend Me was already engaged in innovative work related to remote companies, but remote work was not yet the norm in business.
However, fast-forwarding to 2020, remote work became more prevalent, and Blend Me had been primarily working with distributed teams, which are companies that operate 100% remotely without physical office spaces. Jennifer stated that their niche and target audience revolved around such distributed teams.
The most significant impact of the pandemic on Blend Me, according to Jennifer, was the emergence of a new work model known as Hybrid Remote. This model combines elements of both in-person and remote work. Companies desire to bring employees back to the office while still honoring the flexibility that remote work offers. Blend Me has incorporated this hybrid model into its service offerings and provides advice on how companies can effectively utilize their office spaces and time when they do get together.
During the interview, Kaleem shared his perspective on how the pandemic impacted Blend Me's work. He mentioned that prior to the pandemic, Blend Me primarily operated as a consultancy. However, when the pandemic hit and speaking engagements shifted to virtual platforms, there was a significant increase in requests for speaking engagements.
Kaleem expressed gratitude for the opportunity to present at renowned conferences such as South by Southwest, Q Con, and HR Transform, which allowed Blend Me to gain visibility and expand their reach. Additionally, Blend Me had the privilege of conducting workshops for notable brands like Visa, American Airlines, and the Make-A-Wish Foundation.
Kaleem attributed the surge in speaking engagements and training opportunities to the pandemic. The shift to virtual events created a higher demand for their expertise and services. Despite the challenges brought about by the pandemic, Blend Me was able to adapt and leverage the increased demand for their speaking and training engagements.